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Consumer Acceptance Is Key In Raising PCR Levels In Plastic Packaging

June 13, 2019: 12:00 AM EST

Melissa Craig, senior manager of packaging sustainability at Unilever North America, says that the company is working towards 100% packaging recyclability, with the main challenge being “flexibles”. Its Hellmann's mayonnaise containers in US will move to 100% rPET by the end of 2019. However, Craig admitted there must be some degree of compromise, such as slightly tinted plastic, or black specks, and consumer acceptance might be an issue. The company has pledged a global target of 25% post-consumer resin in total packaging by 2025, but the North America business is aiming for 50% by the end of this year. [Image Credit: © Unilever UK]
Jim Johnson, "Sustainability requires at least some compromise, Unilever says", Plastics News, June 13, 2019, © Crain Communications, Inc.
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