Consumer Food Choices Change As Perceptions Of What’s Healthful Change

November 1, 2018: 12:00 AM EST

Technomic’s 2018 Healthy Eating Consumer Trend Report finds that consumers are increasingly taking on a more personalized, holistic view of health, making food and beverage choices – e.g., natural, organic, high-protein, functional – based on their personal definition of health. But they may still reconsider restaurant orders if they think an item has too many calories. These views have implications for restaurants, especially as some are now required to post calorie counts and consumers increasingly rely on foodservice for meals. Other key findings: 40 percent of consumers say their definition of health has changed over the past two years; 66 percent look for calorie counts on restaurant menus; and 34 percent are likely to order dishes made with vegetables instead of carb-rich items.[Image Credit: © Winsight, LLC.]

"Consumers increasingly making food choices based on personal definition of health ", PRNewswire, November 01, 2018, © PR Newswire Association LLC

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