Consumer Survey Spotlights Attitudes Toward Bread Products

A survey among U.S. consumers by N.Y.-based flavor company Comax Flavors found that bread is far from moribund as a diet staple, though preferences are evolving. Consumers are gravitating toward low-calorie, whole grain, artisanal, and gluten-free breads. The survey also found that: taste and price are the most important factors in choosing a bread; whole wheat is the number one flavor; rye and sourdough are equally enjoyed; and a majority (55 percent) prefer eating an open-faced bagel sandwich (45 percent prefer it closed)Among those who don’t eat bread, 16 percent said it was  because of its high carb content. The survey, conducted in September 2017, covered attitudes toward sliced bread, English muffins, bagels, pitas, and wraps/flatbreads.