Consumers Are Okay With Pricier Healthy Foods

March 30, 2021: 12:00 AM EST

Despite complaints from organizations like the Ford Foundation that nutritious food is more expensive than junk food, consumers are finding enough incentives to include pricier healthy snacks in their diets. COVID concerns were one such incentive last year. At a recent U.K. nutrition conference, a Mars Edge exec said consumers are increasingly exploring new products in the health and wellness space. The U.K. marketing chief for KIND said consumers are linking healthier choices with higher prices. “Obviously,” John McManus said, “I’d like 15 million other consumers to make that choice as well. But we are seeing a rise in that and it’s a clear link that they are making.” And anyway, Jean-Christophe Flatin noted, prices that now hover above conventional snacking products will be moving more into the mainstream.

Oliver Morrison , "Are healthy snacks a luxury most consumers can’t afford?", FoodNavigator.com, March 30, 2021, © William Reed Business Media Ltd

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