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Consumers’ Emphasis On Experimental Eating Fuels Snacking Innovation

October 26, 2022: 12:00 AM EST
Data from ADM finds that 74% of consumers are keen to be adventurous and try new flavours from around the world. Consumers often perceive snacks as ‘low risk’ opportunities for food exploration, as they tend to be smaller quantities and at lower price points than full meals. This emphasis on explorative eating means snack developers have the freedom to experiment with unique taste profiles, unexpected colors and unusual textures. 
Gill Hyslop, "Experiential eating drives new snacking innovations like 'swicy' s’mores and the vegan 'brookie'", BackeryandSnacks.com, October 26, 2022, © William Reed Ltd
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