Consumers Share Thoughts On Healthy, Unhealthy, And “Ideal” Snacks With Scientists

August 10, 2020: 12:00 AM EST

As the “snackification” trend took hold during the pandemic crisis, snack makers have looked for ways to make their snacks more healthful. With that in mind, a team of Dutch scientists wanted a better understanding of what consumers think are ultimate snacks, healthy or otherwise. The team interviewed adults (ages 18-81) and asked them to rate snacks (1 to 5) on healthfulness. For a healthy snack, the five most frequently used words were tasty, low sugar, healthy, vitamins, and low calories. The five most words for an unhealthy snack were fat, sugar, salt, tasty, and harmful to health. Though “tasty” was often associated with unhealthy snacking, it was named in the top 15 words to describe the ideal snack and healthy snack, indicating the importance of taste as a driving force in food choice.[Image Credit: © RitaE from Pixabay]

Gill Hyslop, "Study: What does the consumer consider to be the ‘utopian’ snack?", BakeryAndSnacks.com, August 10, 2020, © William Reed Business Media Ltd

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