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Convenience Drives Growth In Subscription Snacking Services

September 4, 2023: 12:00 AM EST
Subscription snacking is emerging as a significant trend, driven by the convenience and tailored experiences it offers consumers. Instead of making impromptu trips to physical stores, consumers increasingly opt for subscription-based services, where they receive curated products regularly at their doorsteps.  The primary factor driving the popularity of subscription snacking is convenience. Over 30% of consumers prefer ordering groceries online due to its convenience (McKinsey, 2022). And a Statista study found 57% of respondents subscribed to a subscription box service because it saved them time. Key success factors for D2C subscription services include ease of use, risk free ordering with easy cancellation, speedy delivery, and rising reliance on data-driven personalization.
Manas Madhu, "SUBSCRIPTION SNACKING: HOW D2C MODELS ARE CHANGING CONSUMER HABITS ", YourStory, September 04, 2023, © YourStory
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