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Cool Cucumber Designated “Flavor Of The Year”

December 15, 2016: 12:00 AM EST
A growing demand for clean, healthy food and beverages is behind the popularity of cucumber flavor, according to fragrance and flavor company Firminich. The Swiss firm, which points to a growing trend of vegetables accepted as flavors and ingredients, named cool cucumber “flavor of the year” for 2017. There has been a 392 percent increase in the use of cucumber as a flavor globally between 2011 and 2016, appearing in potato chips, confection, yogurt, dumplings and more. [ Image credit: © Ryan McFarland, www.zieak.com. ]
"Cool Cucumber Named Firmenich’s 2017 ‘Flavor of the Year’", News release, Firmenich, December 15, 2016, © Firmenich SA
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