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Corn Flakes To Beer: Kellogg U.K. Program Cuts Food Waste 12.5 Percent

December 7, 2018: 12:00 AM EST
The U.K. unit of breakfast food company Kellogg is brewing a new business: beer. The company has launched a program, “Throw Away IPA,” that turns rejected corn flakes – too small, too big, undercooked – into beer, the revenues from which are partially donated to Fareshare, a food poverty charity. The English beer, made by Seven Bro7hers Brewery, tastes sweeter than the usual IPA, and has the iconic golden color of its breakfast cereal ingredients. Each Throw Away IPA brew uses roughly 132 pounds (60 kilograms) of rejected cornflakes. Since the program was launched, Kellogg says it has reduced its U.K.-based food waste by 12.5 percent.[Image Credit: © Seven Bro7hers Brewery]
McKinley Corbley, "In Bid to Cut Food Waste, Kellogg’s is Using Their Rejected Cornflakes to Make Beer ", Good News Network, December 07, 2018, © GNN, LLC
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