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Corn Flakes with Honey Aimed at Hispanics and 55-Plus

June 18, 2009: 09:38 AM EST
Kellogg has added 100-percent natural honey to its 100-year-old Corn Flakes cereal product to attract the over-55 market and Hispanics. The market for honey-sweetened products grew by 7.5 percent last year, according to Mintel. The 55 and up age group and Hispanics are “loyal consumers” says Susanne Norwitz, director of brand PR at Kellogg. The new packaging “evokes the familiar original Corn Flakes brand” with the added line “With a Touch of Honey" printed in both English and Spanish. The launch will be backed by an ad campaign. It is five years since Kellogg put significant dollars into marketing the brand.
Lindsay Gordon, "Kellogg Adds Honey to Target Hispanics", Brandweek, June 18, 2009, © Nielsen Business Media
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