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Cost-Conscious Americans Find Salty Snacks A Bargain, Boost Sales Growth

September 1, 2009: 03:52 AM EST
Americans looking for a good food value during stressful economic times have turned to potato chips and other salty snacks, fueling big increases in sales, according to a Mintel market report. The potato chip market soared 22 percent, followed by tortilla chips (18 percent), popcorn (17 percent) and cheese snacks (20 percent). Analysts see the growth trend waning with the recession, but not disappearing entirely, thanks to product innovation and changes in eating habits. Though Americans are not likely to abandon their love of salty snacks, Mintel said, two-thirds surveyed are “interested in healthier snacks.”
"Potato chip sales pop with recession, but growth expected to slow in economic recovery", Mintel , September 01, 2009, © Mintel International Group Ltd
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