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Danone Launches Organic Fruit Juices In Spain

July 26, 2018: 12:00 AM EST
With demand for organic products in Spain growing by double digits, Danone has launched an organic fruit drink line there that contains no artificial ingredients, and was made using fruits grown without pesticides, herbicides or fertilizers. Danone’s Font Vella Organic brand is made with mineral water, fruit juice and a range of natural ingredients, and is available in orangeade with oregano and lemonade with basil from Spanish retailers in 40 cl bottles, with a suggested retail price of $1.69 a bottle.
Martin White, "Danone’s Font Vella releases new organic drink line in Spain", Foodbev.com, July 26, 2018
Market Segments
Natural and Organic
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