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Danone Russia Tests Selling Dairy Products Online

November 1, 2017: 12:00 AM EST
Danone’s Russian division has launched a test website to sell dairy and baby food products online. The Tema, Prostokvashino, Activia, and Actimel (drinkable yogurt) brands will be offered on milkdirect.ru with a minimum purchase of $8.68, and free delivery within 30 km of the Moscow Automobile Ring Road (MKAD). Industry experts say at least a thousand orders a day are required for profitability. Danone plans similar projects in the U.S. and France.
"Russia: Danone launches online store", Esmerk, November 01, 2017, © Esmerk Oy
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