Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Danone’s “Manifesto Brands” Show Commitment To Healthy, Sustainable Eating

June 23, 2017: 12:00 AM EST
French dairy company Danone wants to convey its “One Planet, One Health” commitment to a positive food future through all of its brands. The company’s “manifesto brands” – from yogurt to mineral water – will reflect its alliance with consumers who want to re-establish a connection to their food, creating “food sovereignty,” in the words of CEO Emmanuel Faber. He says the idea is “a pretty radical new approach to support people in their choice for healthier and more sustainable eating." [Image credit: Danone]
Charlotte Rogers , "Danone on why it’s repositioning as a ‘manifesto brand’", Marketing Week, June 23, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
Domains
FOOD BUSINESS NEWS
News
Companies
Market News
Strategy
Geographies
Worldwide
EMEA
Europe
France
Categories
Companies, Organizations
Danone
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.