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Despite A History Of Flops, Starbucks Continues To Tinker With Food

September 8, 2017: 12:00 AM EST
Coffee shop chain Starbucks hasn’t had much luck selling food – cake pops, truffle mac and cheese, avocado toast, etc. – along with its ever-popular coffees. It’s been a bit of a logistical problem – stores don’t have kitchens – but also a cultural one: customers are conditioned run in grab a cup of joe, and leave. But now it is testing, at a few stores in Chicago and home base Seattle, what it calls a sushi burrito, though it doesn’t contain raw fish. The chicken maki roll comprises cooked chicken, pickled cabbage, and avocado, rolled in sushi rice and wrapped with seaweed. The biggest hurdle? The so-called “classic California burrito with a twist” just isn’t a hot meal.  [Image Credit: ©   Starbucks]
Abha Bhattarai, "Starbucks Wants To Sell You a Sushi Burrito with Your Frappuccino", The Washington Post, September 08, 2017, © The Washington Post
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