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Dietitians Help Company Educate Consumers On Benefits Of Prebiotic Foods

November 18, 2018: 12:00 AM EST
California-based Freedom Foods has boosted the marketing of its nutritional bars and cereals by working with registered dietitians in retail stores and in communities. Freedom’s products, sold in more than 2,000 U.S., feature BarleyMax. a grain packed with prebiotic-resistant starch and fiber. The company realized early that selling a prebiotic food requires consumer education. Working with dietitians, Freedom Food is spreading the word about the benefits of Barley+ products through 28-day gut reboot camps, first tested at 12 ShopRite stores in New Jersey. The camps are basically health and lifestyle programs that advocate consumption of Barley+ products as a way to eat more whole grains. The company says RDs are also “relatable and approachable practitioners,” have strong relationships with local television news and talk shows, and contribute to the company’s social media programs.[Image Credit: © https://freedomfoodsus.com/]
"Freedom Foods taps RDs to spread the word about prebiotics", FoodNavigator-USA.com, November 18, 2018, © William Reed Business Media Ltd
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