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Direct-To-User Model Promises To Do More Than Typical DTC Does

August 6, 2018: 12:00 AM EST
Consumer packaged goods companies, whether users of the direct-to-consumer model or not, should focus on evolving from DTC to direct to user. By adopting a DTU approach, brands can expand their horizons when it comes to customer engagement. DTU provides brands the opportunity to avoid retail costs and the need to compete with established brands. Instead of focusing on what users think of a brand, companies should concentrate on what users experience during engagements. Also, a DTU model also offers brands an opportunity to have an uninterrupted exchange with users that can retain and protect user engagement that can help long-term growth. [Image Credit: © Matthews International Corporation]
"How to Create Deeper Connections by Going “Direct to User”", Packaging Europe, August 06, 2018, © Packaging Europe Ltd
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