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Don Pancho Intros Grain-Free Tortillas, Chips

August 4, 2021: 12:00 AM EST
The new products from the Salem, Ore.-based maker of traditional and on-trend Mexican foods target consumers looking for healthier and better-for-you options, including non-grain flours and low-carb ingredients. The gluten-free, paleo- and keto-friendly chips and tortillas are made with cassava flour, an ancient root vegetable prized for its nutty flavor, and flax seeds rich in omega-3 fats and dietary fiber. According to IRI, the tortilla category is growing quickly and represents $2.2 billion in sales with grain free, whole wheat, and low carb products representing a growing sales opportunity. The Grain Free Tortillas (9.5-ounce package) are $3.79; as is the five-ounce package of chips in three flavors (Smoky Queso, Sea Salt and Hint of Lime).
"Don Pancho Releases New Grain Free Tortillas and Chips Made From Cassava Flour and Flax Seeds", Business Wire, August 04, 2021, © Business Wire, Inc
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