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Dr Pepper Snapple Takes Strategic Step Away From Soft Drinks

November 22, 2016: 12:00 AM EST
In a move that signals a strategic decision to diversify its product line away from sugary soft drinks and toward healthful beverages, Dr Pepper Snapple Group (DPS) said it will acquire Princeton, N.J.-based Bai Brands, LLC. Bai’s better-for-you product lineup includes high-growth premium antioxidant infused beverages such as Bai Bubbles, Antiwater, and Cocofusions. The cash price of $1.7 billion includes a tax benefit of about $400 million financed through new unsecured notes and short-term commercial paper. DPS invested in Bai in 2015 and has been a distribution partner since 2013. DPS CEO Larry Young said the relationship with Bai “contributed greatly” to its allied brand portfolio in the last six years.
"Dr Pepper Snapple Group To Acquire Bai Brands, LLC", News release, Dr Pepper Snapple Group, November 22, 2016, © Dr Pepper Snapple Group
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