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Drinkable Yogurts Gaining Market Share As Breakfast Options

August 13, 2018: 12:00 AM EST
Packaged Facts research finds that drinkable yogurts and smoothies are gaining popularity as breakfast options – up 20 percent over last year – while longtime favorite Greek yogurt slides. According to the report, suppliers are looking to attract younger adults to breakfast: most breakfast consumers today are baby boomers or families with children. Innovations in drinkable yogurt have included Chobani’s Apple Cucumber flavor, Dahlicious Organic’s single-serve lassi, and products from General Mills’ Yoplait and Pillars. The report predicts that the category will increase another 13 percent within the next four years.
Brett Dworski, "Drinkable Yogurt Is Becoming a Breakfast Staple", CSP Industry News, August 13, 2018, © Winsight, LLC.
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