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Eat Real To Relaunch In Effort To Produce Less Salty Snacks

March 17, 2021: 12:00 AM EST
The U.K.-based healthier snacking brand is relaunching with a new look and flavors in a bid to be a “fully non-HFSS” (high in fat, sugar or salt) brand. Two new flavors of its Hummus Chips  – Sea Salt & Balsamic Vinegar, and Barbecue – will roll out alongside reformulations. Its Sea Salt and Tomato & Basil Hummus Chips will be reformulated, reducing their salt content by more than half. The brand will get a packaging makeover this summer designed to “highlight the brand’s use of real, natural ingredients” alongside a slew of new launches and recipe changes.
Daniel Woolfson, "New Product Development: Eat Real gets major overhaul in push to be ‘fully non-HFSS’", The Grocer UK, March 17, 2021, © William Reed Business Media Ltd
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