|
December 17, 2020: 12:00 AM EST
The Warsaw, Ind.-based free-range eggs producer announced it will acquire the hard-cooked egg snack brand Peckish, which recently returned to Whole Foods Market nationwide with redesigned packaging. Peckish is the third incubated concept from growth equity firm Sonoma Brands, which will team up with Egg Innovations to support its new Blue Sky Family Farms brand. Several egg brands (Eggland’s Best, Wilcox Organic, Organic Valley, Crystal Farms, and Vital Farms) have launched ready-to eat hard boiled eggs in recent years. But Peckish is the first to pair eggs with culinary inspired dips (Salt & Pepitas, Everything, Ranch, Fried Rice, Rancheros), and features a slightly softer boiled texture, while retaining food safety, according to the company.
Elaine Watson, "Egg Innovations acquires Peckish snack brand", Food Navigator USA, December 17, 2020, © William Reed Business Media Ltd
|
Domains
FOOD BUSINESS NEWS
Market Segments
News
Companies
Strategy
Savory Snacks
Geographies
Worldwide
North America
United States of America
Categories
Business News
Companies, Organizations
Deals, M&A, JVs, Licensing
Market News
Market News
|