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ELEAT Launches High Protein And Fiber Cereal

February 16, 2023: 12:00 AM EST
UK-based startup ELEAT has started sending its better-for-you cereal to the 1,000+ consumers who signed up for pre-launch access. The vegan, gluten-free cereal contains 13g of protein, 10g of gut-friendly fiber, and 1g or sugar in each 50g serving. ELEAT’s cereal is available in resealable 250g pouches and 50g single-serve packs in four flavours: Chocolate Triumph, Cinnamon Sensation, Strawberry Blitz and Vanilla Thriller. The cereal is available to buy on its website as a one-off purchase or on a subscription model basis that saves customers 15 percent on normal prices. Over the coming year, ELEAT plans to raise equity, break into retail and diversify its product portfolio. 
"University friends create new nutrient-packed cereal", SME Web, February 16, 2023, © SME Magazine
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