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Emerging Category Of Energy Drinks: Organic And Natural

August 8, 2018: 12:00 AM EST
The global energy drink market was worth about $43 billion two years ago, and could double in seven years. While traditional caffeine-laced energy drinks are still popular, health warnings about excessive caffeine intake are beginning to transform the category. More brands with organic or natural ingredients perceived as better-for-you are appearing on the market. Brands showcased as natural and organic energy drinks appeared at the 2018 Natural Products Expo West show, including Dark Dog Organic, Limitless, Guru and Zola. Researchers say natural and organic energy drinks sales will reach $32 billion – 40 percent of the market – by 2025. Key ingredients n the new ranges of energy drinks include green coffee, green tea, guarana, and ginseng, and combinations of these.
Holly McHugh, "Transforming energy drinks with natural, organic ingredients", Natural Products Insider, August 08, 2018, © Informa USA Inc.
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