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Entrepreneur Mark Cuban Invests In Plant-Based Protein Snack Start-Up

November 16, 2020: 12:00 AM EST
The Shark Tank panelist and billionaire owner of the Dallas Mavericks NBA team negotiated an investment of $300,000 in exchange for a 25 percent stake in the new venture of food scientist Juan Salinas, who created P-nuff Crunch, a healthy peanut-based puff that is combined with navy beans and rice. P-nuff Crunch, expected to finish the year with $200,000 in sales, will use the investment cash to boost marketing and distribution. In related Shark Tank news, businesswoman and investor Barbara Corcoran agreed to invest $150,000 in GoOats, a healthy oatmeal ball snack, in exchange for 20 percent equity. Made in a convenient heat and eat format, GoOats are warmed in the oven or microwave for just a few minutes to create a quick meal or snack. Each box contains three oatmeal balls which contain only 170 calories. GoOats is available at Whole Foods Market.
Jennifer Weyant, "Shark Tank: P-nuff Crunch Accepts $400,000 From Mark Cuban", Business 2 Community.com, November 16, 2020
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