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Entrepreneur’s Wine-Focused Snack Idea Is A Million-Dollar Business

February 8, 2021: 12:00 AM EST
A California high-tech entrepreneur who had a brainstorm while snacking on potato chips and drinking wine has created a million-dollar snack business called Wine Chips – gluten-free, lattice-cut cheese-flavored potato chips designed to be paired with specific types of wines. Jonathan Strietzel founded winechips.com in 2017, with the help of family and master sommeliers, plus experts in tech, branding, and seasoning. He now has $1 million in online orders and a product carried in 600 shops nationally. The company’s cheese-flavored chips comes in four varieties: manchego (to pair with rosé); blue cheese (sauvignon blanc); smoked gouda (cabernet); and asiago (pinot grigio). Starter kits ($19.99 for three 3-ounce bags), gift sets and more, are all available on winechips.com.
Anne Valdespino , "How a snack attack led to Wine Chips and $1 million in online orders", The Orange County Register, February 08, 2021, © MediaNews Group, Inc.
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