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EuroLife Brands To Acquire Granola Maker Holy Crap

November 27, 2020: 12:00 AM EST
The Vancouver, B.C.-based health and wellness products company says the maker of granola and other plant-based foods will become a subsidiary of EuroLife, which very recently renamed itself Plant & Co Brands Inc. Holy Crap’s line of plant-based, gluten-free, and kosher products are available across Canada at retailers like Whole Foods Market and Save-On-Foods. The Canadian brand generated approximately $262,700 in revenue in the last six months, 
Angela Harmantas, "EuroLife Brands strikes deal to acquire popular cereal brand Holy Crap of Dragon's Den fame", Proactive Investors, November 27, 2020, © Proactive Investors
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