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Euromonitor Starts Tracking Ethical Food Labeling, A Nearly $1 Trillion Industry

June 8, 2016: 12:00 AM EST
Euromonitor has responded to the social media-driven trend toward ethical consumerism by creating a 26-market database, Passport Ethical Labels, that quantifies packaged food and beverage product labels by three categories: people/values, the environment and sustainability, and animal welfare. Consumers, of course, have no intention of stopping consuming because of concerns about the Indonesian rainforest, slaughter houses, chicken sheds, pig farms, dubious food additives, etc. They still want convenience, but also a less guilty conscience. The newest data show that the global market for ethical labels on branded packaged foods, soft drinks and hot drinks totaled $794 billion in 2015, three-quarters of which comprised environment- and /sustainability-related labels having mostly to do with recycling.
Simone Baroke , "Passport Ethical Labels – Key Findings", Blog, Euromonitor , June 08, 2016, © Euromonitor International
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