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European Food Community Wants To Make Food Health Claims Comprehensible

November 17, 2021: 12:00 AM EST
To help food product developers communicate, and help consumers better understand, health claims, the European Institute of Innovation and Technology (EIT) has launched the Health Claims Unpacked project. The idea is based on the need for multinational producers to overcome the challenges in communicating health claims to European consumers from differing societies and cultures. Funded by EIT, the project wants to find out how consumers respond to health claims presented on food packages; what is the impact of wording, location on pack, and use of symbols and pictures; and how to help producers cope with regulatory requirements while appealing to consumers,
Gill Hyslop , "Lost in translation: Fortifying snacks with health claims that everyone can understand", Bakery and Snacks, November 17, 2021, © William Reed Business Media Ltd
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