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European Granola Producer Reports Rising Demand For Gluten-Free Choices

February 24, 2023: 12:00 AM EST
European granola producer The Nuts and Dried Fruits Company (NDFC) has experienced a rising demand for its gluten-free granola. When the company expanded its production last year, it created a larger separate gluten-free facility to meet demand. NDFC has also experienced a decline in demand for organic granola. As consumers are looking to lower their costs, organic granola is no longer a priority. However, consumers seem more willing to accept a premium on gluten-free granola, mostly due to health and medical reasons. 
"NDFC realises double the surface area: "Partly due to rising demand for gluten-free granola, we had to adapt our production space"", FreshPlaza.com, February 24, 2023, © FreshPlaza.com
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