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Expected Strong Pistachio Harvest Drives Industry To Promote Innovative Uses

November 15, 2020: 12:00 AM EST
Facing an abundant harvest this year – a billion pounds – California's pistachio industry has launched campaigns promoting the nut as not just a tasty snack but also a super-nutritious protein suitable in entrees, sprinkled over cupcakes, and mixed into ice cream. The campaign includes cooking webinars, conducted by celebrity chefs such as Los Angeles restaurateur Wolfgang Puck, whose mission is to boost consumption of pistachios in foreign and domestic markets. Industry observers say pistachio market conditions remain strong and that indications of solid demand mean growers should continue to see relatively strong prices despite expanding supply and competition from lower-cost pistachios from Iran.
JOHN COX, "Pistachio industry looks to reposition product amid supply boom", Tehachapi News, November 15, 2020, © Tehachapi News
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