Fairlife Debuts RTD Milk-Based Smart Snacks

October 17, 2018: 12:00 AM EST

Dairy milk beverage producer Fairlife has launched a line of RTD between-meal smart snacks made with Fairlife ultra-filtered milk. The milk is cold-filtered to remove lactose, but provides 50 percent more protein and 50 percent less sugar than regular milk. The milk snacks, available in chocolate, French vanilla, and creamy strawberry, contain calcium plus 15 grams of protein and five grams of dietary fiber in an eight-ounce (8-oz) bottle. No artificial preservatives, artificial flavors, and no artificial colors fare used. Smart snacks are available in select Walmart stores, on Amazon.com, and with limited distribution nationwide. The suggested retail price is $2.29 for a single serve eight-ounce bottle and $24.99 for a multipack of 12. In partnership with The Coca-Cola company, Fairlife ultra-filtered milk and Core Power high protein shakes are distributed in the U.S. and Canada.

"Fairlife Satisfies Snack Cravings with Launch of Fairlife smart snacks", PR Newswire, October 17, 2018, © PR Newswire Association LLC

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