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Fans Of Toblerone Chocolate Bar React Bitterly To Change In Shape And Weight

November 8, 2016: 12:00 AM EST
British customers of candy and snack maker Mondelez International reacted bitterly on social media when the company responded to rising ingredient prices – cocoa, for example – by changing the shape of the Toblerone chocolate bar. It didn’t take long for fans to notice the change: the distinguishing gaps between the peaks had been widened. The alteration meant a reduction in weight from 170 grams to 150 grams, without a corresponding reduction in price. One customer wondered how the maker of a chocolate bar “very well known for its distinctive shape” would try to save money by changing that shape?
Saabira Chaudhuri, "Mind the Gap: Toblerone Customers Feel Short-Changed by Shape Change", The Wall Street Journal, November 08, 2016, © Dow Jones & Company, Inc.
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