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Fast-Food Chicken Encroaching On Burger Turf

July 2, 2016: 12:00 AM EST
Fast food industry analysts are reporting a shift in consumer preferences away from “better burgers” to chicken. Nation’s Restaurant News reported, for example, that burger joints were not among the top five fastest-growing restaurant chains last year, all of which were chicken slingers like Chick-Fil-A and Wingstop. One analyst said “same-store [burger] sales have decelerated meaningfully." Not that burger sales in the U.S. are hurting – sales grew more than 14 percent between 2010 and 2015 to nearly $103 billion – and investors still see profit potential in burger restaurants. But others are betting on chicken eateries, maybe because chicken has a reputation among consumers for healthfulness, or because it’s cheaper than beef. Meantime, McDonald’s, Shake Shack and KFC are all enhancing the chicken side of their menus.
Ashley Lutz, "America's 'better burger' obsession is fading — and a new kind of fast food is taking over", Business Insider, July 02, 2016, © Business Insider Inc.
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