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Fast-Food Companies Deal With Menu Customization Trend

May 16, 2017: 12:00 AM EST
A number of fast-food restaurants have begun to cater to customers who concoct their own entrees rather than order from the menu. The practice has led to rumors of “secret menus” on social media, complete with photos. McDonald’s restaurants have sometimes complied with requests (e.g., Chicken Cordon Bleu McMuffins), as have Chipotle (Quesaritos), and Shake Shack (Peanut Butter Bacon Burgers). The phenomenon has attracted legions of online fans who debate recipes and share ways to order custom items without ticking off stressed restaurant staff. Company reaction to the phenomenon varies. Some officially deny its existence, some acknowledge that their staff will do some customization, and others flat out welcome it. [Image Credit: © HackTheMenu.com ]
Corinne Ramey, "Can I Have That Burger With a Side of Peanut Butter?", The Wall Street Journal, May 16, 2017, © Dow Jones & Company, Inc.
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