Fast-food, Restaurant Chains Wooing Millennials Spurn Processed Cheese

October 10, 2018: 12:00 AM EST

Fast-food and fast-casual restaurant chains bowing to the demands of the Millennial generation are spurning the century-old sandwich favorite processed American cheese – made with sodium citrate, calcium phosphate, natamycin, modified food starch, and milk – in favor of premium cheeses that contain no synthetic or artificial ingredients. Wendy’s, for example, offers asiago, AW's Canada locations use real cheddar, McDonald's replaced its Big Mac American cheese with a version that contains no artificial preservatives, and Panera Bread is now using a four-cheese combo of fontina, cheddar, manteau and smoked gouda to make its grilled cheese sandwich. The result is higher sales for the restaurants, and a significant drop in American cheese sales for the fourth straight year. U.S. sales of processed cheese, including brands like Kraft Singles and Velveeta are projected to drop 1.6 percent this year.[Image Credit: © Hans Braxmeier from Pixabay]

Lydia Mulvany and Leslie Patton, "Millennials Kill Again. The Latest Victim? American Cheese", Bloomberg, October 10, 2018, © Bloomberg LP

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