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“Faster, More Agile” Company Is Goal Of Coca-Cola Cost-Cutting

April 25, 2017: 12:00 AM EST
Coca-Cola still has no detailed plan for how it will spend money saved by cutting 1,200 jobs beginning this year, other than to say it will become “faster and more agile,” will re-invest at least of half of it, and will create value for shareholders. New CEO James Quincey says ongoing cost-savings program could save up to $3.8 billion. As to marketing, company is focusing more on non-soda products, including Smartwater, flavored water Vitaminwater, and dairy brand Fairlie.
John Kell, "Coca-Cola Is Cutting 1,200 Jobs as Growth Stalls", Fortune.com, April 25, 2017, © Time Inc.
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