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April 27, 2021: 12:00 AM EST
The U.K.-based snack company that markets low-carb, low-sugar, sweetener-free keto snacks says it is extending its distribution as part of a strategy to become the market leader in the exploding category. Formerly known as FattBar, the brand is being repositioned to “increase the impact of the brand on consumers and retailers.” Its products will be available online at Amazon and at Whole Foods Market and Planet Organic, which are stocking the Ketogenic Almond & Vanilla Cookie and the Ketogenic Nut Bar range. The rebrand encompasses packaging, company website, social media identity, and brand personality. The Fatt range of bars and cookies contain less than two grams of carbs (sugar) per portion, are high in good fats and inulin fiber, free from palm oil, gluten and GMO ingredients.
Fiona Briggs, "Keto snack brand, Fatt, has bold rebrand", Retail Times, April 27, 2021, © RetailTimes.co.uk
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