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Fiber on the Move in US

February 25, 2009: 04:41 PM EST
Fiber is on the move in the US, according to new figures from Datamonitor. The proportion of new products claiming to be high in fiber rose from 5.2 percent in 2006 to 6.3 percent in 2007, says Datamonitor’s Product Launch Analytics. PepsiCo, Kraft, Campbell Soup, Kellogg, and Dannon are among multinationals launching high-fiber products, ranging from bars, cookies, chips and bread to drinks and yogurt. Some of the products also contain omega-3. While few of these products are making weight-related claims at the moment, it’s only a matter of time before companies start touting grains as a means of helping people to feel full for longer, cutting down the amount they eat.
"Food Makers Pump Up Fiber Contents", QSR Magazine, February 25, 2009, © Journalistic Inc
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