FIJI Water Partners With Bicycle Fitness Studios For Collaborative Promotions

U.S.-based FIJI Water, which makes a premium bottled water sourced from the Fiji Islands, recently launched a Sports Cap bottle and partnered with bicycle workout studio company SoulCycle to promote the new packaging, along with hydration and fitness. The two companies are collaborating to bring SoulCycle’s Destination SOUL pop-up experience to locations nationwide. SoulCycle operates 85 studios across North America, serving celebrities, fitness influencers, professional athletes, and fitness enthusiasts. FIJI Water’s new bottle is available through the company’s home delivery website and will roll out to retailers nationwide in the summer.