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First TV Ad Campaign For Healthy U.K. Snack Brand Graze Is A Tad “Squirrelly”

April 12, 2021: 12:00 AM EST
The £5 million ($6.9 million) campaign for the Unilever-affiliated snack box brand marks a significant increase in the brand’s media spend as it aims to increase brand awareness by reaching 40 million shoppers and 80 percent of adults. The campaign, helmed by Adam & Eve/DD, is the company’s first foray into TV advertising and will run until July, featuring its retail range, including its Cocoa Vanilla Protein Oat Bites. The TV spots feature a talking squirrel who functions as the company’s CEO: “Chief Eating Officer.”
"Unilever snack brand names talking squirrel as 'CEO' ", Campaign Asia-Pacific, April 12, 2021, © Haymarket Media Group Ltd.
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