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August 21, 2018: 12:00 AM EST
Taking advantage of the rising popularity of protein foods and beverages, Carlsbad, Calif.-based Fizzique has launched a line of sparkling protein waters in strawberry watermelon and tropical limon flavors. The company has positioned the drinks as hydration solutions that also deliver 20 grams of whey protein isolate that is lactose free, caseinate free, soy free, kosher, and free of artificial preservatives and flavors. The company says the beverage is “keto perfect” and low-glycemic, perfect for athletes and others looking for more protein and fewer carbs in their diet. Although the company experimented with monkfruit, stevia, and other natural sweeteners, it ended up using sucralose simply because it tastes better.
Elizabeth Crawford , "Sparkling water Fizzique takes protein in a new, refreshing direction", Food Navigator USA, August 21, 2018, © William Reed Business Media Ltd
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