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Flavor And Color Trends That Will Impact The Snack Industry

March 9, 2020: 12:00 AM EST
Industry experts like IRI (Chicago) have found that most snack eaters in the U.S. identify taste/flavor as the top purchase driver for snacks, followed by colors. Pure flavors like cheese and chocolate will always dominate, but snack makers should also be aware that consumers look for combinations and variety, “from sweet all the way to hot.” In fact, over the past few years, there have been 4,160 flavor combinations introduced, more than half of which saw dollar growth in 2018 versus 2017. Future snack flavor stars and trends may include: sweet and sour combos like that found in dragonfruit; tart, sour, and fermented flavors (think yuzu); and savory and sweet applications featuring cardamom. Vibrant and bold colors continue to trend forward in snack and baked goods. These include the tried and true yellows and oranges popular in crackers, and the aqua, blue, and purple colors found in the baked goods category, especially in frosting applications.
"Vibrant colors and bold flavors boost snack and bakery products", March 09, 2020
North America
United States of America
Market News
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