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Following String Of Acquisition Flops, Starbucks Tries Again With Italian Bakery

August 2, 2018: 12:00 AM EST
Starbucks hasn’t had much success in buying and locating companies either within its stores or as stand-alones. One memorable flop was the bakery Boulange. But Starbucks is trying again, and with another bakery: Princi, a small but high-end chain launched in 1968 in Italy that has no U.S. locations yet. Starbucks has committed to making the brand the exclusive food partner at its global Reserve and Roastery locations. A Princi has opened inside the Shanghai Roastery and in the first Reserve store at the Seattle headquarters. Princi will also be included in upcoming Roastery locations in Milan and New York. Starbucks plans only a few Roastery locations around the world, but possibly 1,000 Reserve stores. Stand-alone Princi locations will also open in two major markets: New York and Chicago, where there are Roastery locations. [Image Credit: © Princi.com | Starbucks]
Daniel B. Kline , "As Starbucks Ramps Up A New Bakery Line, It's Hard To Forget Its String Of Second-Brand Failures", Motley Fool, August 02, 2018, © The Motley Fool
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