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Food Companies Getting Certified As “Clean Label,” Despite Lack Of A Definition

June 13, 2017: 12:00 AM EST
As the “clean” eating trend gathers momentum  in the U.S., a web-based food ingredients tracking initiative has evolved into a certification program. The “Go Clean Label Certified” program, however, lacks a clear legal definition of what constitutes “clean” ingredients. The website lists ingredients that big food companies – so-called “influencers” – have been removing from their products. The founders hope to eventually meet with key food brands and grocery chains to develop an objective definition of clean label. A few brands have gone through a certification process which involves filling out an inquiry form, signing a license agreement, paying license fees, and then undergoing a product evaluation. Approved companies can then stick the Go Clean Label Certified logo on their packaging, website and marketing materials. [Image Credit: ©   Go Clean Label]
Elaine Watson, "'GoCleanLabel Certified' Scheme Rolls Out, But What Does it Mean?", FOODnavigator-USA.com, June 13, 2017, © William Reed Business Media SAS
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