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Food Industry Is “Remarkably Sensitive” To Shifts In Consumer Preferences

May 25, 2016: 12:00 AM EST
Market researcher Packaged Facts reports that the food industry is doing whatever it can to accommodate growing consumer demand for “free-from” foods. Five broad food avoidance concerns, or “constituencies,” were identified. These include allergies and intolerances, health and wellbeing, and humanitarian, environmental, and religious concerns. The result has been the creation and marketing of sugar-free, fat-free, low-carbohydrate, gluten-free, no artificial colors, flavors, antibiotics, preservatives or other questionable ingredients. Cage-free eggs is another facet of the trend. Some people in the avant garde of food reformulation may think changes are coming at a glacier pace, but “in fact, the industry is remarkably sensitive to shifts in consumer demands."
"Packaged Facts: Food Industry Committed to Meeting Consumer Demand for "Free-From" Foods", News release, Packaged Facts, May 25, 2016, © Packaged Facts
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