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November 15, 2021: 12:00 AM EST
The COVID-19 pandemic has thrown functional “superfood” ingredients, particularly in the healthy snacking segment and convenience foods, into the spotlight. According to ingredient suppliers, the key consumer concerns driving this trend include: the search for immune-boosting food options – sources of vitamins C, D, A, B12, B6 – and the need to make healthier dietary choices; growing demand for ingredients that help fight insomnia and chronic fatigue; interest in ingredients that support mental health and mood; solutions for hormonal imbalances and menopausal issues; and consumer demand for functional botanicals – acerola, beetroot, yerba mate, ginger, hibiscus and carob – that deliver vitamins and antioxidants.
Elizabeth Green, "Starring superfoods: Suppliers shine light on emerging ingredients, immunity boosters reign", Food Ingredients First , November 15, 2021, © CNS Media BV
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