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Food Label Transparency Trend To Gather Momentum This Year

December 18, 2018: 12:00 AM EST
A report from Label Insight and the Food Marketing Institute finds that a majority of shoppers have transparency on their minds when grocery shopping: 86 percent would feel a higher sense of trust for food manufacturers and retailers that provided access to complete, “easy to understand” ingredient information. One solution is to use new methods like Smart Label, from Label Insight, to provide that information. According to Label Insight, transparency initiatives led by retailers will continue to spread in 2019. “Retailers will move beyond health and wellness as brand positioning by leveraging new approaches to data and omnichannel integration,” the data insight company said.[Image Credit: © Label Insight, Inc.]
Mary Ellen Shoup, "Label Insight: Transparency trends to gain steam in 2019", FoodNavigator-USA.com, December 18, 2018, © William Reed Business Media Ltd
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