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Food Manufacturers Hope To Cash In On Probiotics Craze With Wider Array Of Offerings

September 11, 2009: 09:42 AM EST
Food manufacturers are catching on to the fact that young and middle-aged health conscious women are driving demand for foods containing pre- and probiotics, such as yogurt and juices. Look for the healthy “good for you” bacteria to show up in a range of foods enjoyed by women, including fruit and vegetable juices, cottage cheese, gum, mints, chew, and snack bars. New market possibilities include pregnant and nursing women. Men will also be courted, though they’re harder to nail down. Marketers might try probiotic sports bars and chewing gum to attract the guys.
Ewa Hudson, "Trends in Probiotics and Prebiotics", Food Product Design, September 11, 2009, © Virgo Publishing, LLC.
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