Food Manufacturers Launch Fun Snacks To Grab Customers’ Attention

March 21, 2023: 12:00 AM EST

American food manufacturers are releasing a variety of new, fun snack foods to meet the rising demand for snacking in the U.S. As customers are snacking more frequently, they are looking for new products, unexpected flavor combinations, on-the-go snacks, and affordable indulgences. Miniatures, brand partnerships and all-day breakfast formats are trending. Frito-Lay introduced fun-sized versions of Doritos, Cheetos and SunChips while Hostess has launched a new line of bite-sized Twinkies, Ding Dongs and Donettes. The popularity of co-branding has brought products like Reese's Dipped Animal Crackers, Cinnamon Toast Crunch Bugles and Morningstar Farms' plant-based Chik'n Fries coated with Pringles. Cereals are transitioning into all-day snacks with products like CinnaFuego Toast Crunch snack mix, cereal-flavored popcorns and Lucky Charms S'mores.

Jennifer A. Kingson, "Fun foods proliferate as Americans snack more than ever", Axios.com, March 21, 2023, © Axios Media Inc.

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